Creative Highlights
NJORD NEST PROJECT
Listening to culture, speaking as a brand
BRAND ACTIVATION CAMPAIGN
Crafted brand positioning, identity, and communications designed to foster sustainable connections with the Nordic audience.
EDITORIAL NEWSLETTERS
Designing grid systems for expansion
LAYOUT & EDITORIAL COMPOSITION.
Redefining the look and feel of the European newsletters meant looking closer at the people behind small businesses — their challenges, their tone, and how design could reflect their reality.
LEADING TALENTED PEOPLE
Site Category Experience
SITE DEPLOY & ELEVATE.
Leading cross-functional international creative teams, I set the foundation for the creation of seven specialized Industry Focus landing pages that established a new creative and structural benchmark for how industry content was presented.
PROJECT DELIGHT
The Power of Presence in Building Relationships
RETAIL EXPERIENCE - VISTAPRINT STUDIO.
Exploring the role of retail in Vistaprint’s customer experience, culminating in the launch of the Vistaprint Studio in Toronto—a brand-forward pilot to connect with and learn from our customers.
I'VE NEVER STOPPED EXPLORING.
I've just kept it a secret.
THE TEXTURE COMES.
The idea of playing with art, the repetitions, but also the nuances, how these moods of colours, combinations and backgrounds, dark and light, angles, transparency, porosity, and opaqueness can create an infinite language.