RETAIL - VISTAPRINT STUDIO.

CULTURAL STORYTELLING | RETAIL - VISTAPRINT STUDIO

Explored the role of retail as a brand experience, leading to the launch of Vistaprint Studio in Toronto — a brand-led pilot space designed to create more meaningful, human connections with customers while learning directly from their needs and behaviors.

PROJECT:
RETAIL - VISTAPRINT STUDIO

CORE SKILLS:
LEAD DIRECTION
VISUAL IDENTITY
GRAPHIC DESING
CONCEPT DEVELOPMENT
SPACE DESIGN
STORYTELLING
WINDOW MERCHANDISING

A pilot strategic initiative exploring the role of retail in elevating the company’s customer experience, Project Delight was art-directed around a simple mission — to truly delight users. The project tested how physical presence could bring a new dimension and emotional depth to a digital-first brand.

LEARNINGS

I’ve learned that showing almost always beats telling. A pilot project—like the store—can inspire conviction in ways other channels never could. We made countless mistakes along the way and learned more from them than we ever imagined. Above all, always honor the culture in which your brand arrives.

Explored the role of retail as a brand experience, leading to the launch of Vistaprint Studio in Toronto — a brand-led pilot space designed to create more meaningful, human connections with customers while learning directly from their needs and behaviors.

LEADING TALENTED PEOPLE

THE TEXTURE COMES