Worn Threats unfolded: designing flyers that inspire creative, reusable play

For Worn Threats, flyers became an opportunity to turn marketing into play. During a creative brainstorming session, we transformed the idea of traditional print materials into interactive pieces people could enjoy and reuse—featuring “dress the doll,” origami, dot-to-dot, and a children’s maze. This project highlights how thoughtful design and creativity can build brand awareness in unexpected, engaging ways while offering real value to the audience.