NJORD NEST
Crafted brand positioning, identity, and communications designed to build sustainable connections with the Nordic audience.
Logo animation: Anna Parval
PROJECT:
NJORD NEST
CORE SKILLS:
SENIOR LEAD DIRECTION
BRAND STRATEGY
VISUAL IDENTITY
SUB-BRAND SYSTEM
WEB DESING
LED CREATIVE DIRECTION
CONCEPT DEVELOPMENT
OVERSAW DESIGN
STORYTELLING
A Nordic-wide competition empowering entrepreneurs with sustainable business ideas, created by Vistaprint in partnership with NGO Drivhuset to boost brand awareness, improve perception, and strengthen presence in the region.
As creative lead, I directed a team of designers and copywriters to craft the brand positioning, visual identity, and marketing communications across advertising, PR, and social media.
BRAND IDENTITY
The Njord Nest logo talks about resilience, continuity, and responsibility for the future. A vibrant green palette evokes growth and renewal, while balanced typography conveys elegance and strength, expressing the brand’s mission to build a sustainable, optimistic future.
WEB DESIGN + DEVELOPMENT
The Njord Nest site served as an intuitive, information-rich hub designed to guide aspiring entrepreneurs through the competition experience. Built with modular content blocks highlighting key sections—winners, jury, program details, and applications—the site offered a seamless navigation flow.
Engaging videos, founder stories, and insights from past winners showcased the impact of the program while inspiring visitors to submit their own sustainable start-up ideas. With clear calls-to-action and accessible storytelling, the platform empowered future innovators across the Nordics to take part.
Behind the creative work of selected Njord Nest winners
SOCIAL MEDIA ACTIVATION
By spotlighting real entrepreneurs who transformed their concepts into impactful ventures, the campaign highlighted the competition’s value while motivating new applicants to take the next step. Clear calls-to-action and localized content ensured broad reach, fostering a sense of community and empowering the next generation of sustainable innovators to apply.
LEARNINGS
The Njord Nest brand activation taught me that real experiences spark conviction in ways traditional programs rarely achieve. For me, action is the most powerful form of storytelling — building and sharing lived experiences is how I craft narratives that connect with trust.
I’ve posted extra visuals and background on the Njord Nest project — along with other creative work — on my Behance.